The Contractor's Guide to Getting More 5-Star Reviews

93% of homeowners read online reviews before hiring a contractor. Your review profile on Google is often the deciding factor between you and a competitor. For roofers, plumbers, and every other trade — reviews aren't optional anymore. They're your most powerful marketing asset.

The problem isn't that customers don't want to leave reviews — it's that nobody asks them. Most contractors finish a job, collect payment, and move on. Without a systematic process for requesting reviews, you're relying on the rare customer who goes out of their way to leave feedback.

Send a text message or email within 2 hours of completing a job. Include a direct link to your Google review page (not your website — the actual review form). Make it one tap to leave a review. Automate this with a simple CRM or text service so it happens for every single job.

Keep it simple and personal: 'Hi [Name], thanks for choosing us for your [service]. If you had a great experience, we'd really appreciate a quick Google review — it helps other homeowners find us. Here's the link: [direct link]. Thanks! — [Your Name].' That's it. No paragraphs, no pressure.

Responding to reviews — positive and negative — shows potential customers that you care. Thank happy customers by name. For negative reviews, respond professionally, acknowledge the issue, and offer to make it right. Google also factors review responses into your local SEO rankings.

Don't let your reviews just sit on Google. Feature them on your website, use them in Facebook Ad creative, and reference them in your Google Ads. Social proof is the most powerful conversion tool you have — put it everywhere.